Books to Read!

Here are some books that may be of some interest.  These are available from most good bookshops and from websites such as Amazon.co.uk and Play.com.

Business Administration and Management

Modern Management (Morley, Tiernan and Foley)

Modern Business Administration (Appleby)



Marketing Books

Foundations of Marekting (Jobber and Fahy, 2009)




Marketing an Introduction (Armstrong and Kotler, 2010)




Marketing: An Introduction for Students in Ireland (Rogan, 2011)



Not on the label (Lawrence)




Shopped  (Blythman)


Tescopoly (Simms)




Purple Cow (Seth Godin)




Permission Marketing-Turning strangers into friends and friends into customers (Seth Godin)


No Logo (Naomi Klein)







Market Research

Market Research in Ireland (Domegan and Fleming)


Basic Marketing Research (Malhorta, 2011)



E-Business Development


(Turban, 2010)


E-Business and E-Commerce Management (Chaffey, 2009)