E-commerce-mobile marketing

What are the main drivers of M-Commerce?

1.Mobile phones are widely available

2.We the consumer like to communicate via our mobile phone

3.We are now a more mobile workforce

4. Better infrastructure

5. Better pricing plans from mobile phone providers

Forms of Mobile Marketing Campaigns

-         The following are some of the forms of mobile marketing campaigns:

•           For informational purposes
•           Entertainment
•           Competitions
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Why do companies invest in m-commerce? Once a company has

obtained a mobile number for their customer they can devise a

database that can enable them to do the following:

•           Companies can use m-commerce to promote upcoming sales 
•           To promote the company's brand/brands
•           For viral marketing purposes
•           Create/improve brand loyalty

M-Commerce works very well in the entertainment field of

marketing such as  music, video,  games and of course

gambling.

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