- Lack of ownership
- Perishability
- Heterogenteity
- Inseparability
- Intangibility
There are also three extra P's in terms of the marketing mix
People-who delivers the service. Are they professionals or do they need special qualifications?
Process-how is the service delivered? Is it a service that is based on speed-i.e. fast food? Or is it a service that requires the company to take their time in delivering the service?
Physical Evidence-how importance is physical evidence? For example in a restaurant-how clean are the tables, tableclothes, cutlery, staff uniforms etc. For other service based organisations, atmosphere is very important in attracting customers into the premises.
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