Marketing Research-Ethics

The researcher has a number of obligations to participants.  These include issues  such as:

• Invasion of privacy
• Deceptive practices
• Impositions

The researcher also has obligations towards their clients.  The client's identity and their information should be held in the highest of confidence.

Clients also have  a duty towards their researchers.  There are certain issues that need to be considered:

1. Clients picking the brains of their researchers
2. Close bidding situations
3. Research not fully authorised
4. Regening on promises
5. Excessive requests
6. Improper use of research results

Researchers also have obligations towards society.  For example,  the researcher needs to carefully think about their topics of research, the research technique used and the nature of the presentation.