E-Business (Business to Business B2B)

Today we focused on business to business marketing.  It is forecasted that by next year B2B (both online and offline) will be worth approximately €15 trillion.  Presently, online B2B is worth about 10% of that amount. 

There are four  basic B2B transaction types:

1.Sell-side.  One seller to many buyers

2.Buy-side.  One buyer from many sellers

3.Exchanges-many sellers to many buyer

4.Supply chain improvement and collaborative commerce. 

 

There are also four characteristics of B2B and these include:

• Parties to the transaction: buyers, sellers and intermediaries
• Types of transactions
• Types of materials traded
• The direction of the trades