Market research-Key providers of marketing information

For this session we focused on some of the key providers of marketing information.  Some of the key providers in Ireland are:

• Lansdown
• Neilson
• MRBI

All of the above companies belong to the Organisation of Irish Market Research Companies


 Classification of research studies-studies can be classified into the following two area: Ad hoc or continuous.


Ad hoc research is research carried out on a once off basis.  Whereas continuous research is carried out weekly, bi-weekly or monthly.  Continous research can be broken into:  omnibus, panel or long-term surveys.


Next week we will look at market segmentation