The future of E-Commerce

In the last session we covered a number of areas.  These were:

• Pure v Partial e-commerce.  Examples of pure EC are e-books such as those sold on Amazon.com. 

 An example of partial EC is Littlewoods where the consumer can purchase online and the physical product is delivered to the customer. http://www.littlewoodsireland.ie/

• The future of EC-where is EC going?  What should marketers be thinking about in relation to the EC and how it can affect their company in the future.  Consider the PEST and how it relates to EC
• The final part of the session focused on the classification of EC.  EC can be classified as follows:

1. Business to Business(B2B)
2. Business to Consumer(B2C)
3. Business-to-Business-to Consumer (B2B2C)
4. Consumer to Business (C2B)
5. Intrabusiness EC
6. Consumer to Consumer (C2C)
7. E-Learning

We will be focusing more on each of these later on in the course.