When deciding on a model for e-commerce one must take into account three important factors. These are:
- Ethical
- Social
- political
When it comes to ethics. there are three basic principles that all ethical school share:
- Responsibility
- Accountability
- Liability
- Identify and clearly describe the facts
- Define the conflict or dilemma
- Who are the stakeholders-how much power do they have?
- What are the options facing the company?
- What are the consequences of the companies actions?
Social
How is information collected on websites especially on social networking sites? What about privacy? Does your company undertake profiling and behavioural targeting.
Political
Who owns intellectual property rights? What about copyright and trademarks? Can the internet be governed and controlled?
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