Market Research-Fieldworkers

When a market researcher decides to undertake primary
research they also need to look at employing fieldworkers to conduct surveys if it is decided that this is the method that will be used to collect data. 

Fieldwork involves the market researcher having to select, train and supervise a number of people who will collect the data for a market research project. There are a number of stages involved in choosing fieldworkers for a market research project.  These stages are:

•Step 1: Select the field worker-it is essential that a job

description is devised so that the market researcher has

a clear picture of the type of person/people they will

need to fill the position of fieldworker(s)

•Step 2: Train the Field worker-fieldworkers will need to

be trained in the art of making the initial contact with a

respondent, asking questions, probing, recording

information and terminating the interview

•Step 3: Supervise the field worker-Fieldworkers need to

be supervised to ensure that the right sample is chosen

and that cheating does not occur during the research

•Step 4: Validate the field worker

•Step 5: evaluate the field worker